Privacy policy

Privacy Policy

Last Updated: October 29, 2026

This Privacy Policy explains how Vaeloren ("Vaeloren," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit https://www.vaeloren.us, place an order, contact customer service, or otherwise interact with our online store.

Vaeloren is an independent online retailer offering cosmetics, makeup, skincare, body care, and other beauty products from third-party brands.

1. Personal Information We Collect

Depending on how you interact with our store, we may collect:

Contact information: Name, email address, billing address, shipping address, and information you provide when contacting us.
Order information: Products purchased, order details, payment status, shipping information, returns, refunds, and transaction records.
Payment information: Information required to process payments through the payment providers available at checkout. Payment data may be processed directly by those providers.
Device and usage information: IP address, browser type, device information, pages visited, and interactions with our website.
Customer communications: Messages and information you provide when asking questions or requesting customer support.
Marketing preferences: Subscription status and preferences relating to promotional communications.

2. How We Use Personal Information

We may use personal information to:

Process payments and fulfill orders.
Arrange shipping and provide order updates.
Manage returns, refunds, and replacements.
Respond to questions and customer support requests.
Maintain, secure, and improve our website.
Detect fraud and protect our business and customers.
Comply with legal, tax, accounting, and regulatory requirements.
Send marketing communications where permitted by law and, where required, with your consent.
Measure website performance and marketing effectiveness where relevant tools are enabled and legally permitted.

3. Shopify and Service Providers

Our online store is powered by Shopify. We may share information with Shopify and service providers that help us operate our business, including payment processors, shipping carriers, fulfillment providers, analytics services, and customer support tools where used.

These providers process information as necessary to perform their services or as otherwise permitted by law.

4. How We Share Information

We may disclose personal information to:

Shopify and service providers that support our store.
Payment processors and financial institutions.
Shipping carriers and fulfillment providers.
Professional advisers, auditors, and insurers where necessary.
Authorities or other parties where required by law or necessary to protect legal rights.
A successor organization in connection with a lawful business transfer, subject to applicable privacy requirements.

We do not sell customers' personal contact information as a standalone data product.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, shopping carts, preferences, analytics, and advertising where enabled.

You may manage cookies through your browser settings. Where required by law, consent will be requested before non-essential cookies or similar technologies are used.

Disabling certain cookies may affect website functionality.

6. Data Retention and Security

We retain personal information for as long as reasonably necessary to fulfill orders, provide customer support, maintain business records, comply with legal obligations, resolve disputes, and prevent fraud.

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of internet transmission or electronic storage can be guaranteed to be completely secure.

7. International Data Transfers

Shopify and other service providers may process information in countries other than your country of residence.

Where required by applicable law, appropriate safeguards and lawful transfer mechanisms will be used.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of certain information.
Object to or restrict certain processing.
Request a portable copy of certain information.
Withdraw consent where processing is based on consent.
Opt out of marketing emails using the unsubscribe link or by contacting us.
Lodge a complaint with a relevant data protection authority.

To make a privacy request, contact [email protected]. We may need to verify your identity before responding.

Certain information may be retained where required by law or necessary to establish, exercise, or defend legal claims.

9. European Economic Area and United Kingdom

Where applicable, personal information will be processed in accordance with relevant data protection laws, including the GDPR.

Depending on the circumstances, processing may be based on contractual necessity, legal obligations, legitimate interests that do not override your rights, or consent.

Individuals in the European Economic Area or United Kingdom may also have the right to complain to their local data protection authority.

10. Children's Privacy

Our store is not intended to collect personal information from children in violation of applicable law. If you believe a child has provided personal information improperly, please contact us.

11. Third-Party Websites

Our website may contain links to third-party websites, including brand or service provider websites. We do not control their privacy practices. Please review their privacy policies before submitting personal information to them.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business, services, or legal obligations. The latest version will be published on this page with a revised "Last Updated" date.